✒️ The AY journal
All the latest thinking on creativity, strategy, and brand. And how to apply it to your business.
Your brand is your most important asset.
Branding is a game-changer in today's market. It's what separates you from being just another generic option. Your brand isn't just a label; it's the reason why customers choose you, even if your price is higher. Especially if your price is higher. Effective branding means communicating your value loud and clear so customers get why you're the better choice.
Brand strategy. What it is and what it isn’t.
You can’t stand out without a strategy.
AY looks at what brand startegy is, and what it isn’t.
